Most leads don't respond to the first message. Without consistent follow-up, they quietly drop off and are never heard from again.
HOW IT WORKS
TRIGGER
A lead enters the system and has not responded to initial outreach.
1
Send an initial follow-up.
2
Wait for a predefined period.
3
Send reminder messages.
4
Continue scheduled outreach.
5
Mark the lead as inactive if no response is received.
OUTCOME
More leads get a fair chance to respond, without anyone having to remember to follow up manually.
IN PRACTICE
A lead asks about a quote but goes quiet. Over the next week, they receive a friendly check-in, a short case study, and a final reminder before being marked inactive.